Online Ordering System Of Dominos Pizza Information Technology Essay

Online Ordering System Of Dominos Pizza Information Technology Essay Definition : Online food ordering services are websites local restaurants and food cooperatives set up for customers to select from the interactive menus provided so as the ordering process can take place. In order for ordering to take place, any sorts of internet capable devices which support complex web pages are used. People normally use computers to access into the food websites and place an order. Similar to ordering consumer goods online, online food ordering services also allows customers to keep accounts with them in order to make frequent ordering convenient. A customer will search for a favourite restaurant, browse from items available, and select delivery or pick-up. Payments could be made via credit card or cash. Partial of the payment will be given to the online food company. While e-commerce has been around for over a decade, closing the gap between food and the Internet has taken longer. The first restaurants to adopt online food ordering services were corporate franchises such as Dominos and Papa Johns. Other pizza franchises such as Pizza Hut have been quick to adopt online food ordering. Function: Food ordering online is becoming a norm for restaurants which offer takeout and delivery orders. Food ordering online is designed as it is cost effective yet an efficient system to satisfy the restaurants needs. The system is also designed for its ultimate flexibility and performance. The customers will be able to access into the company existing website and browse at their menu and select and place their orders on what they desire. Once they have completed their order, the system will either email or fax the customers order to the restaurant. The online ordering system also enables customers to order days beforehand and the system will execute the order at the specified time. The system has been built to handle large amounts of traffic simultaneously to prevent a system overload. This system is also flexible in a way, whereby customers are able to place online orders quickly, with just a click comparing to the tradition where orders were taken through the phone. More time and cost will be saved ordering online as a phone bill is charged according to the time the phone is on the line. The system was used intended to meet the requirements of all of the clients. With the online order system, the company could save on labour cost as less people are needed in operating the website, instead of people operating a restaurant. With the internet, there will be fewer errors on the orders or miscommunication amongst the customers and the person taking orders. Besides, it provides timely service. The software examines all food orders prior to the completion and corrects human errors.   Also, with this system, the registration of online guests is utilized to create valuable marketing campaigns.   Internet database Online ordering is easy and convenient yet they have more to improve on their online ordering system. It is good that online ordering system has linked the customers information with the database of the system which facilitates the ordering of customers. In addition, customers information could be tracked easily from their database rapidly if they are regular customers. Advantage With the escort in of the 21st century, many people have found out that it is basically easier to purchase items online. This depends on the consumers preferences. Some people feel unsecure buying items online because they cannot have physical touch or sight with the items they wish to buy. In this case, some people prefer to have the pizza straight from the oven when it is served. Online purchasing provides additional customer service. They not only provide goods, but also provide extra services, such as delivery to the destination that they have requested for. Online purchasing eliminates order taking errors. Customers can view the entire menu and all special offers via official website though online. The system records customers orders when purchasing has taken place. Extra services for example like estimated delivery and carryout times are provided to customers. When ordering via online, even during a busy period such as lunch or dinner time, customers would not have a problem in contacting them and placing their orders. The customers just need to order via online and the system will automatically generate and put it on queue. Online ordering records and stores past records of orders made and allows the customers to view them anytime during their online ordering session. These records will store at the database. The biggest advantage to ordering online, that the customer can save a lot of time and effort. Customers can choose to complete their orders within seconds or take their time and finish when they want. There are no time limits for them to complete their orders, thus, customers can take up any amount of time to order. Instead of planning out time in daily schedule to go out and make a purchase, the consumer can instead go to the web-site when they have a free moment at work or at home late at night, and look up the product that the customers are considering to purchase. They view the full menu and can order any combination of food while the prices are displayed and calculated as they go. It is much easier to make large and complex orders online because they have the ability to be patient, consider their options, and calculate different pricing schemes. Consequently, a customer can use that to their advantage and only do businesses with sites that will help put their transactions through quickly and thoroughly. Addition to that, the advantage of online purchasing is the ability to look at products late at night. Even though the stores have closed for the night, customers can place orders for the next day while the web-site still remains available to make purchases. This means that even after a long day at work, and coming home to deal with the family, the customer still have time left to go online and look for the product they want to purchase. The Internet is there is open 24 hours 7 days, and is always willing to wait for customer to come make a purchase. By going online, the customer do not have to worry about the hassles, such as when they decide that it is time to check out, they do not have to waste the extra time queuing in line. By ordering online, the customer can also take advantage of deals that are only offered to online customers, and often find products that wouldnt be available at a walk in store and special offers are given to online customers. In addition, online ordering increases customer visiting the Dominos Pizza official website. It also gains customer satisfaction and loyalty throughout the company. Due to its convenience of online purchasing service, customer purchase frequency also may increase . The company eliminated or reduced labor costs associated with manual order taking due to technology computerize replaced labor usage. For the Domino Pizza Company, the online ordering system accepts both online and traditional coupons to attract more customers. Mackay(2008) claimed that Customers who order on the web tend to order more because they have a menu in front of them. Customers who order online are proven to order more per order because they dont feel rushed while purchasing, as they often do over the phone. An Online Ordering website guarantees that the message, promotions and add-on offers are communicated to the customers and rely less on employees. Also, time is saved by not having to key the order into the Point Of Sale System. Between that, fewer mistakes occur during online ordering pizza. Online Ordering provides the perfect solution for office lunch orders. Orders can be collected around the office and one person can enter the orders into the website without the hassle of calling it in. They can take their time and get it right. There are several ways in which online food ordering from a restaurant may occur. A restaurant can have its own website with easy features for placing an order for pick-up or delivery. Some add a third option of being able to make reservations. Instead of calling for a delivery, people just access the Internet, head to the restaurant site and make their order. In financial factor, online ordering system increase the efficiency and cost effectiveness of the ordering operations. For the advertisement, it can create easily or upload promotions to the online ordering site. For instance, this system can increase the customers guest check automatically by customer email by suggesting upcoming sells for additional products. Online ordering increases in sales of goods in the Domino Pizza Company. Disadvantages The trend of shopping online, especially ordering pizza online has gradually been significant in the last decade and online sellers are expected to have improvements on the volume of sales after website features and services altered. There is no doubt that the customers can find great deals online and so many different products which may not be even available in regular stores. By the way, there are certain disadvantages of online ordering. Normally when we shop from a regular store, we can go directly to a sales person face-to-face to enquire and clarify our doubts regarding the food we ordering. It is possible that customers would have a wrong idea of what the products and services is about as the customers and the employee cannot deal face-to-face for a clear explanation. The chances of mishandling the package are volatile. There is a possibility that shipping abroad will damage the presentation of the food that customers ordered and the customer realize it after opening it when the package was delivered and that the person delivering it has already left as food could be very fragile. Another disadvantage is that a lot of companies which sells online state that customers have to pay for the shipping and delivery charges depending on the weight of the product the customer orders. Only a few companies with websites offer free shipping services while some companies provides free shipping services only if the customer has a total purchase of prices exceeding a certain amount. The shipment fee charged often is one of the reasons that customers would not like to order goods online as it is more expensive and does not guarantee that the goods delivered will be in good shape. However, a company must consider on the target market they would like to focus on promoting their products and services to. The elderly are most unlikely to order goods online due to their knowledge of operating a computer. Therefore, if the target market includes the elderly, a traditional service has to be provided to them. Online connectivity issues are the greatest disadvantage for online ordering. The customers add items in online shopping cart, enter information and press submit. The confirmation screen might time out when the internet has an unstable connection. The online customers would not know whether the order has been made or not while reloading the page may cause several billing or several orders. Moreover, customers may also make human errors, such as ordering the incorrect item. This can occur when the customer attempts to place an order. The customer may have accidentally clicked on the wrong item while placing their orders through the website. Even if the consumer clicks on the correct product and provides an accurate product number there may still be mistake made in the ordering process if there are options associated with the item. This problem can be rather disturbing because the consumer will get agitated when the incorrect item is received and therefore, loses customers loyalty towards the company. Another disadvantage is that purchasing online would mean that personal information has to be given to the company when purchasing is taken place. Some companies take advantage of this feature. By purchasing on the Internet, the customer would have to take the risk of having their information taken by online companies and misused. Though this is a very rare occurrence, it is more likely to happen online, than in person. To avoid personal information from being exposed, customers would usually look for a trustable company to purchase goods from. More often, what people dislike about online purchasing is that delivery services are only restricted to certain areas. As a result, people living in rural areas are at a disadvantage whereby they will need to go to the destination whereby the company is able to deliver.

Free Speech in Schools Essay

The right to publish material on one’s My Space internet page is a constitutional right contained in the Bill of Rights. The right to free speech is contained within the first Amendment to the US Constitution one of the main Amendments contained in the Bill of Rights. The first Amendment provides as follows: ‘Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press, or the right of the people peaceably to assemble, and to petition the Government for a redress of grievances. Freedom of speech is married to freedom of expression and recognizes the right to publicly express one’s thoughts, ideas and opinions without fear of censorship and/or punishment. The right to free speech however is not all encompassing and does have its restrictions such as obscenity and defamation within the public broadcast arena. An early test for restrictions on free speech was formulated in the case of Schenck v. United States. Although the circumstances of the right to freedom of speech arose during World War 1, the formulated test is applicable in an appropriate case. In the Schenck case, the appellant mailed flyers out to draftees urging that they ‘do not submit to intimidation’. The missive was taken to mean a direct attempt by Schenck to discourage and obstruct recruitment. Sir Oliver Wendall Holmes, in delivering the unanimous decision of the US Supreme Court held that ‘the question in every case is whether the words used are used in such circumstances and are of such a nature as to create a clear and present danger that they will bring about the substantive evils that Congress has a right to prevent. It is against this background that freedom of speech in relation to restrictions on a student’s display of drug or gang related material on his or her My Space website. Generally, a restriction of a student’s right to publish material such as the school’s policy against publishing drug or gang related material on his or her My Space website is a violation of their First Amendment free speech rights. However, as will be discussed, private schools have no legal obligation to comply with the First Amendment and are at liberty to implement policies such as the ‘no drug, no gang related’ online publications by the student body. Challenging Free Speech Restrictions/Plan Ordinarily, a challenge to an infringement of constitutional rights can be pursued through the Federal Court system which has jurisdiction over all matters relating to the constitution. For reasons that will be discussed later, this might not be the appropriate avenue to pursue in respect of private schools since they do not come under the Federal Government and are not bound as the Government is in respect of preserving the integrity of the US Constitution. Students wishing to challenge the school’s ‘no drugs, no gang’ publications may pursue a number of alternative courses of action. They can secure the assistance of the media and various Civil Rights groups such as the American Civil Liberties Union. The general idea is to promote the contention that a school as a place for learning and maturity has a duty to teach students to respect the provisions of the US Constitution and any policy within a school system that contravenes a student’s constitutional rights contradicts the school’s duty. However, this can be countered by the school arguing that it has a right to promote a certain image of its moral code and that a student’s publication of what amounts to base principles is inconsistent with the school’s image Certainly students can make a case challenging the school’s hard stance against online publications containing drug and gang-related material. However, whether or not they will be successful is another matter entirely. It is therefore important to examine what constitutes infringement of freedom of speech with a view to identifying which school policies and practices constitute a violation of the First Amendment before pursuing media attention. At the end of the day, a private school has a right to set policies and principles for its students and can enforce them. The question of fairness within the private school system is not a matter for the courts as will be borne out in the following passages. Freedom of Speech in High Schools Whether or not the proposed restrictions on My Space websites constitutes a violation of the student’s right to free speech has already been indirectly determined by the Federal Courts. The US Federal Court system has decided on issues of freedom of speech within the public school system. There have been three cases of significance to the first amendment and its application to public schools. They are Tinker v Des Moines Independent Community School District, Bethel School District No. 403 v. Fraser, and Hazelwood School District v. Kuhlmeier. In Tinker v Des Moines Independent Community School District 393 U. S. 503, 89 S. Ct. 733 (1969) determined the issue of freedom of expression which is closely tied in with the principle of free speech. In this case, students in an expression of disenchantment with the Vietnamese war wore certain armbands to school. When they were asked to remove the armbands and refused to do so they were suspended. They were not permitted to return to school unless and until they removed their armbands. The students refused to subscribe to the demands and as a result were suspended for an indefinite period. In an action brought by some of the students involved, the court of first instance ruled in favor of the school’s authorities. On appeal to the Eight Circuit Court of Appeal the lower court’s ruling was affirmed. The students appealed to the US Supreme Court which held that ‘it can hardly be argued that either students or teachers shed their constitutional rights to freedom of speech or expression at the schoolhouse gate. ’ Moreover, the US Supreme Court added that ‘In our system, state-operated chools may not be enclaves of totalitarianism. School officials do not possess absolute authority over their students. Students in school as well as out of school are . persons under our Constitution. They possess fundamental rights which the State must respect, just as they themselves must respect their obligations to the State’. Be that as it may, the US Supreme Court set boundaries which have subsequently been upheld. The US Supreme Court set forth guidelines pertaining to a student’s right to freedom of speech in the following terms:- ‘If he does so without . aterially and substantially interfer[ing] with the requirements of appropriate discipline in the operation of the school and without colliding with the rights of others. . . . [C]onduct by the student, in class or out of it, which for any reason–whether it stems from time, place, or type of behavior– materially disrupts classwork or involves substantial disorder or invasion of the rights of others is, of course, not immunized by the constitutional guarantee of freedom of speech. ’ The US Supreme Court therefore held that the conduct of the students involved was proper in all the circumstances. The court would only recognize and indorse restrictions on freedom of speech when the conduct was ‘potentially disruptive†¦ by those participating in it. ’ In Bethel v. Fraser however, the US Supreme Court held that rules and regulations prohibiting the use of obscene language would not prohibit a student’s First Amendment right to free speech. The US Supreme Court ruled that ‘the schools, as instruments of the state, may determine that the essential lessons of civil, mature conduct cannot be conveyed in a school that tolerates lewd, indecent, or offensive speech and conduct such as that indulged in by this confused boy . . . A high school assembly or classroom is no place for a sexually explicit monologue directed towards an unsuspecting audience of teenage students. Accordingly, it was perfectly appropriate for the school to disassociate itself to make the point to the pupils that vulgar speech and lewd conduct is wholly inconsistent with the fundamental values of public school education. ’ In Hazelwood v. Kuhlmeier 484 U. S. 260, 108 S. Ct. 62 (1988) the US Supreme Court ruled that a school was at liberty to edit the content of a student’s speech appearing in a school sponsored publication, to wit; a newspaper. In distinguishing this case from the Tinker decision, the US Supreme Court explained that the Tinker case was decided on the propriety of muting a student in his freedom of expression so to speak. Whereas, in the Hazelwood case, the Court was dealing with a school-sponsored newspaper which presupposes that it is published with the school’s approval. The court explained its position as follows:- ‘[T]he standard articulated in Tinker for determining when a school may punish student expression need not also be the standard for determining when a school may refuse to lend its name and resources to the dissemination of student expression. Instead, we hold that educators do not offend the First Amendment by exercising editorial control over the style and content of student speech in school-sponsored expressive activities so long as their actions are reasonably related to legitimate pedagogical concerns. In making a decision in Poling v. Murphy 872 F. 2d 757 (6th Cir. 1989) the 6th Circuit Court of Appeal reconciled the rationale behind the three US Supreme Court decisions cited above. In this case, Poling, a student at Unicoi County High School in Tennessee delivered a campaign speech in support of his attempt to be elected president of the school’s student council. The speech was given at the school’s assembly at which student attendance was mandatory unless an excused absence was previously obtained. Prior to delivering the speech, Poling was required to submit the speech to faculty members for approval. The faculty members reviewing the speech said that they would approve the speech provided Poling removed a sentence which referred to the school’s ‘iron grip. ’ Poling did not do as advised and in fact he revised the sentence in question in such a way that he added to it making comments in reference to an assistant principal that was described by the principal as ‘inappropriate, disruptive of school discipline, and in bad taste. As a result the school removed Poling from the electorate slate of candidates and he took the matter to court. The court at first instance ruled in favor of the school district and Poling appealed to the 6th Circuit Court of Appeal. The appellate court in referring to ruling in Tinker’s case said that ‘tt is true, to be sure, that students do not . shed their constitutional rights to freedom of speech or expression at the schoolhouse gate,. and . [s]chool officials do not possess absolute authority over their students.. . . It also remains true, however, that the Federal Constitution does not compel . teachers, parents, and elected school officials to surrender control of the American public school system to public school students.. . . . Limitations on speech that would be unconstitutional outside the schoolhouse are not necessarily unconstitutional within it. ’ The 6th Circuit Appeals Court went on to state that had Poling been permitted to make his speech in the manner that he would have liked to it would have given rise to ‘legitimate pedagogical concerns. ecause . [t]he art of stating one’s views without indulging in personalities and without unnecessarily hurting the feelings of others surely has a legitimate place in any high school curriculum. . . ’ The general position here is that although the First Amendment is directly applicable in the public school system, the Federal Court System does permit public schools to restrict free speech among the student body when free speech threatens to undermine disciplinary and educational principles. Therefore private to whom the First Amendment do not apply will have even more leeway in restricting a student’s online publications. A Student’s First Amendment Right to Free Speech and Online Publications Generally speaking a student’s off campus conduct is not a matter for school officials provided it does not fail the Tinker ‘material disruption’ test. The publication must also be able to stand up to the Hazelwood test which will permit censorship if the material appears on a school sponsored website. However, in a private boarding school, students are rarely ‘off campus’ and drawing the line can be difficult. As long as the student is in the care of the school he is subject to the school’s regulations. In American Public School Law by Alexander and Alexander reference is made to the case of Beussink v. Woodland R-IV School district. In this case, Beussink, a student published a personal webpage on his own computer where he referred to the school’s authorities in vulgar terms. The webpage was somehow brought to the attention of the school’s authorities and Beussink was subsequently suspended. He challenged his suspension via the US District Court. It was held that the suspension was unconstitutional and contravened the student’s right to free speech. The presiding judge went on to say that the high school’s authorities failed to demonstrate that the suspension ‘was caused by something more than a mere desire to avoid the discomfort and unpleasantness that always accompany an unpopular viewpoint. ’ It has been held that off-campus communications via the internet that constituted a true threat can be disciplined by the school district. However, in order for the ‘true threat’ to come under the school’s jurisdiction it must have a nexus with the school itself. When an off campus communication does not contain a threat but nevertheless has a nexus with the school, whether or not the school can restrict that communication will have to examined in the context of the Tinker decision namely the communication will have to be ‘materially and substantially interferes with the requirements of appropriate discipline in the operation of the school. ’

Dubai Metro Case Study

Course Name: Fundamentals of Project Management Project Topic: Dubai Metro Analysis Submission Date: 19th April 2013 Submitted By: Ayaz Tariq (128403) / Syed Jamaluddin (105807) Table of Content 1)Summary of Project: Dubai Metro a)Why Dubai Metro was initiated b)Why we selected Dubai Metro 2)Preliminary Project Scope of Dubai Metro 3)Stakeholders of Dubai Metro 4)Dubai Metro Project Possible Constraints i)Resource Constraints ii)Delivery Constraints iii)Environmental Constraints iv)Budgetary Constraints v)Functionality Constraints )Dubai Metro Risk Analysis i)Political Risks ii)Environmental Risks iii)Security Risks iv)Social Risks v)Technology Risks vi)Legal Risks vii)Economical Risks 6)Dubai Metro Budget & Cost Analysis a)Different kind of costs variables involved b)How was budget estimated of Dubai Metro 7)Project Scheduling Analysis a)Sample Activity Network for Metro Station b)Different kind of activities with sample c)Different kind of Activities Lags in Dubai Metro d)How Gantt Chart / AON / AOA can be used for Dubai Metro 1)Summary of Project: – Dubai MetroThe Dubai Metro is fully automatic trains mean no drivers in City of Dubai, United Arab Emirates. There are two lines which are currently operational categorized as Red Line and Green Line, However extension of this project includes around 4 More Lines and extension of existing 2 lines as well which is currently under construction expecting to finish by 2030. Dubai Metro opens at September 9 2009, Dubai Ruler His Highness Sheikh Mohammad Bin Rashid Al Maktoum is the founder of Dubai Metro, the. Giving convenience to people of Dubai during rush hours, around 1. Million passengers uses Dubai metro in its first month of operations and everyone were pretty satisfied as the services was matching the level of their expectations, Today many people in Dubai use Dubai Metro as a means of transportation. a)Why Dubai Metro Was Initiated? The combination of rapidly growing population expected to reach 3 Mil lion by 2017 a severe traffic jam prompted the government to build public transit rail system, with 87 trains and nearly 50 miles of track the Dubai Metro is the world longest Automatic Trail System. b)Why We Selected Dubai Metro?We saw this project as a skunk work and Dubai metro is one of the largest emirate’s infrastructure project in more than a decade, world largest automated driverless train system mentioned by Guinness world record as well which we can study various project management aspects of it. 2)Preliminary Project Scope of Dubai Metro: – While looking into Preliminary Project Scope of Dubai metro we identify following major points which was base of Dubai Metro Project The Dubai Metro will be driverless, fully automated metro network. It will be the longest fully automated rail system in the world when it opens.It will be having four lines (Blue, Green, Red and Purple) after completion Dubai metro will be having 70 kilometers of lines and 47 stations inclu ding 9 underground stations. 3)Stakeholders of Dubai Metro:- Internal Stakeholders Top ManagementDubai Road & Transport Authority Project Management & EngineersSystra and Parsons Corporation External Stakeholders ClientsUAE Residential & Visitors CompetitorsOther countries who supports tourism SuppliersMitsubishi Heavy Industries, Mitsubishi Corporation, Obayashi Corporation, Kajima Corporation and Turkish firm Yap?Merkezi 4)Dubai Metro Project Possible Constraints:- Dubai metro is one of the unique projects of its kind which lead to many types of constraints which could have cause this project delay in time and has affected the cost of project as well. We have tried to find out possible constraints of Dubai Metro. i)Resource Constraints (1)Each metro station was following a same architecture design which should have been explained to all engineers and any change or fix in one should’ve updated in all, it was perfectly handle by Project managers. 2)Training of each worker to get quality and similarity between each metro station. ii)Delivery Constraints (1)Metro service being an automated service to public should be properly testing in all kind of safety measures which could’ve cause delay in delivery. (2)There is no time limit on approving cycle and reviewing of technical specification of metro. iii)Environmental Constraints (1)Approvals of higher management in case of their unavailability could’ve cause delays in delivery. (2)Launching of any metro station depends on successfully completion of its previous station. iv)Budgetary Constraints 1)Initial estimated cost never considers any changes in requirement which happened in Dubai Metro Project. Project was as per scheduled but over budgetary cost shot up by 80 per cent from the original AED 15. 5 billion to AED 28 billion. v)Functionality Constraints (1)Dubai metro also faced problem in unclear scope of its specification and design, Official said that they attributed the increase in expen diture to the major changes in the scope and design of the project. 5)Dubai Metro Risk Analysis:- We have analyze different kind of risk that could be involved in Dubai Metro a)Political Risks )Stability of Dubai Government, Change Government Policies, and Probability is Low on scale but can affect a lot on Project. ii)War & Terrorism b)Environmental Risks i)Ecology ii)International environmental issues iii)National environmental issues iv)Local environmental issues v)Environmental regulations vi)Organizational culture vii)Staff morale and attitudes c)Social Risks i)Population growth and demographics. ii)Health, education and social mobility of the population iii)Consumer attitudes iv)Advertising and media v)National and regional culture vi)Lifestyle choices and attitudes to these. ii)Levels of health and education viii)Major events ix)Socio-cultural changes. d)Technology Risks i)Impact of new technologies. ii)Inventions and innovations iii)The internet and how it affects working an d business iv)Licensing and patents v)Research funding and Development. e)Legal Risks i)Home legislation ii)International legislation iii)Employment law iv)New laws v)Regulatory bodies vi)Environmental regulation vii)Industry-specific regulations viii)Consumer protection f)Economical Risks i)Stage of business cycle. ii)Current and projected economic growth iii)International trends v)Job growth v)Inflation and interest rates. vi)Unemployment and labor supply. vii)Levels of disposable income across economy and income distribution. viii)Globalization. ix)Likely changes to the economic environment. 6)Dubai Metro Budget & Cost Analysis a)Different kind of costs variables involved b)How was budget estimated of Dubai Metro 7)Project Scheduling Analysis a)Sample Activity Network for Metro Station b)Different kind of activities with sample c)Different kind of Activities Lags in Dubai Metro d)How Gantt Chart / AON / AOA can be used for Dubai Metro

Essay on Adidas Smoking Campaign - 1024 Words

Sajid Azad 01/31/13 English 102-942 Instructor: Valerie Fox Impossible is Nothing Adidas’s latest anti-smoking campaign features three cigarette butts layed out in a white background in the style of its logo, which includes their motto â€Å"impossible is nothing†. As one of the largest suppliers of athletic gear, Adidas looks to not only promote greater advantages in sports recreation, but also in good health. The communicator in the ad is the company Adidas, the primary audience would be smokers out there, but this message also applies to all athletes and athletic individuals. The message and purpose of the ad includes the fact that people who are smoking always have the option to quit, and as their motto implies, â€Å"impossible is†¦show more content†¦Their message as a sports team is the fact that â€Å"impossible is nothing†, and this concept is meant to apply to dedicating to new endeavors in sports, and is quite often applied to life in general. In this specific ad campaign, smoking is not impossible. Surely, quitting smoking is most certainly possible and there are many living examples of them today. For instance, my interview with Michael Dempster, a sophomore at Drexel University proves that it is in fact quite possible to quit smoking. Michael mentioned that ever since he got involved with the different sports programs offered at Drexel, such as intramural basketball and the gym that is available for convenient hours during the day and night, he was smoking less and less until the habit completely left him. It is inspiring and appropriate in the sense that Michael’s story applies to the topic of sports and athletics and how there is an inverse correlation between sports and smoking. One promotes good health while the other mars it. Michael mentions â€Å"it felt pretty good to lay off the smoking, and getting involved in an active lifestyle† (Dempster). 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By June 2000, the company had started rolling out its first national campaign, as it was expanding beyond Mumbai and New Delhi. The campaign, budgeted at Rs 100 million, was expected to highlight (in phased order) the brand (the experience that there is something special about McDonald’s), food quality and variety. The company also ran special promotionsRead MoreGp Essay Mainpoints24643 Words   |  99 Pages(arguably most underdeveloped continent) have relatively infrequent access to book and illiterate, but written word has greater penetration there than broadband †¢ Book is the readily available substitute †¢ Consider â€Å"One Laptop per Child† campaign †¢ Or cannot afford to establish a dial-up or pre-paid connection to the Internet Utility †¢ User-friendly with whole range of in-depth technical guides but serve as a distraction, hopping from link to link †¢ Distractions due to sheerRead MoreMarketing Management130471 Words   |  522 Pagescustomers and many geographic regions †¢ Building demand for products that require organizations to expand their labor force †¢ Offering techniques that have the ability to convey messages that change societal behavior in a positive way (e.g., anti-smoking advertising) 3.3 THE MARKETING CONCEPT The marketing concept is the philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than the competition. Today most firms have adopted theRead MoreMarketing Mistakes and Successes175322 Words   |  702 Pagesmiscues finally showed Disney that Europeans, and particularly the French, were not carbon copies of visitors elsewhere. The problems of Maytag’s Hoover subsidiary in the United Kingdom almost defy reason. The subsidiary planned a promotional campaign so generous that the company was overwhelmed with takers; it could neither supply the products nor grant the prizes. In a miscue of multimillion-dollar consequences, Maytag had to foot the bill while trying to appease irate customers. What canRead Morepaul hoang answers72561 Words   |  291 Pagesopportunities at The Body Shop Shareholders – in the short term, the funds used to acquire The Body Shop might reduce the profits of L’Oreal and therefore the amount it pays out in dividends Pressure groups – Animal-rights activists, for example, might campaign against the practices of L’Oreal Rival firms – Competitors such as Revlon or Johnson Johnson may be threatened by the increased market share and power of L’Oreal Financial investors – Financial backers such as Nestle are likely to benefit from